Take class from home, or anywhere life takes you in this online course that unlocks the secrets of the business side of the industry for above the line creatives.
Kaia is a genius. ~ Garry Shandling, comedian
The reality is that what you don’t know about business can kill your career. Talent, while imperative, is never enough in this highly competitive field. You need an advantage, and understanding of how this opaque industry works to get ahead and reach the highest levels of the business.
Who is it For?
We Focus on Teaching Above-the-Line Creatives:
- Future showrunners
- And anyone transitioning their career into the entertainment business
We need your stories.
The industry is hungry for new stories. But being talented isn’t enough. In fact, one of the biggest mistakes I see is that talented creatives set off on the road to their dreams without knowing anyone in the business.
You need opportunities and drive, and especially relationships. If you try and lone wolf it in this relationships-driven business, you’ll go hungry, just like a wolf without a pack.
That’s why I’m now known for saying, Find your Wolf Pack. It’s the philosophy of my entire company. That’s why the Entertainment Business Mastery Course is a great place to start advancing your understanding of this business, as well as how to make relationships that matter.
I designed the Entertainment Business Mastery Course so you get insider knowledge of how the business works, plus actionable skills to develop your career and achieve your ambitions.
The Reality is You Need Business Training
No college currently offers a degree in the business side of the entertainment business.
There is no MBA program that focuses on entertainment. Even with an MFA, so many smart creatives are given all the craft training they need… but left in the cold about how the business side works.
I’m here to help you fill in those gaps! And we can get you started in 5 weeks together. Teaching you is what I live for. I’m already invested in your success.
See you inside! I can’t wait to meet you.
If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them. – Henry David Thoreau
HOW IT WORKS:
This is a go-at-your-own-pace course. Sessions are all conveniently located in your online portal.
11 Classes total:
The lectures include slides on that week’s topic
The workshops include real life coaching with actual students
Plus a Resources Section
5 Week Syllabus:
Week 1: The Entertainment Business 101
How this business is different than any other in the world. Do you need to start a production company? When should you do that? How do you protect your ideas/I.P.? How are film and TV similar and different? Should you have a business partner? Business basics. Who should be on your team? How do you find your #WolfPack? Understanding the roles of attorneys, managers, agents, publicists. How can you optimize your positioning and talent for a career above-the-line. What mistakes you need to avoid.
Week 2: Vision & Branding
Your vision is your true north in this business. It’s your internal identity that guides your every career decision. Without it, you can get lost. Your brand is how everyone in the industry identifies you. What your unique skillset and story DNA is, and why they should hire you. Developing your brand is the #1 way to stand out from the herd and keep moving up. Conveying your brand to buyers impresses them, and shows them you’re worth taking a chance on.
Week 3: Community Building (Networking 2.0)
Networking is the way to working. I teach you how to rock it. Write your bio, position your accomplishments, and learn how to share who you are in a mixer situation, in a cold email or DM, and on your outfacing social media and website. How do you stay well-positioned? Make sure you stay top of mind for the movers and shakers in the business. You’ll take some fun personality tests this week! Includes a segment on sociopathy, narcissism and Machiavellianism and how to avoid them, and partner good people.
Week 4: Pitching
Learn my personal pitch technique that stems from the hundreds of pitches I sat through as a buyer. Yes, there is a wrong way to pitch! I see it mistakes all the time that you need to avoid. My proven technique means you can pitch your work and your career to anyone who asks at any level of the industry- even to titans – and even if all you have is 1min. You’ll learn to connect, translate why someone should listen to you, tap your passion for a great pitch session, and make sure you know how to follow up so you always have a next step to build that important relationship. Plus you get to hear some real pitch practices from students in the workshop.
Week 5: Money, Money, Money
Is the investor serious? How do you close them? I’ve been inside these wheelworks for many companies, worked with attorneys, raised seed rounds of capital as well as film financing, and seen places this can go wrong or stall- even for years. You should know how and when to protect yourself and your ideas—and also when it’s safe to share them. This week includes a section on tax rebates in film, and film incentives by country, state, and city. (We don’t have time in the Intro class to cover budgets, but we do a deeper dive into budgets in the Entertainment Business School.)
This course is virtual, asynchronous and go-at-your-own-pace. This course is not taught live. If you want to take live classes, please apply to the Entertainment Business School: https://entertainmentbusinessleague.com/entertainment-business-school/
We always have your back! We are the #WolfPack.
The Entertainment Business Mastery is NOT for you if:
- You just want a manager or a rep who will do all the work for you (we do not intro any of our students to reps)
- You aren’t devoted to improving your career
- You don’t really want to go pro
- You have plenty of support and career direction to implement right now
- You want live instruction
- You don’t have the time because of other obligations
All your results are dependent upon your execution. Students who don’t execute what they learn in the course will not succeed at the same level of the students who practice and take action.
You’re probably wondering…. That’s great, but what’s the cost?
Business training is expensive and often exclusive.
But we don’t agree that it should be. We believe in accessibility, transparency and inclusion. We think that exclusivity in business training means creatives without financial wealth are left in the cold, and we’re devoted to serving everyone who wants this information. That’s why this course is not thousands of dollars.
What’s different about the Entertainment Business Mastery Course vs. the Entertainment Business School?
Great question. Our flagship EBS program is a 12-week live training with Kaia- and it’s only taught twice a year. You’re on the page for our Entertainment Business Mastery class right now, which is the 5-week basic program. Feel like taking a deeper dive into learning the entertainment business? See more on the page for the Entertainment Business School.
What happens after I register?
You’ll get immediate access to the course.
Kaia, I really want a manager/agent, will you help me?
We do NOT bring in reps for you to pitch, or in any way guarantee you will get a rep by participating in any EBL trainings. If you’re a writer and that’s your main goal, please see our friends at Roadmap Writers!
Do you offer scholarships?
Yes. We never want cost to be a barrier to committed students. We offer a limited number of scholarships per year. First priority is given to students with financial hardship, with an emphasis on students who are statistically under-represented in the entertainment industry. These spots are extremely competitive, so please do not base your expectation on taking the course on landing a scholarship. Send an email to our team with a brief introduction and why we should consider you. [CONTACT US]
100% MONEY BACK GUARANTEE
If you sign up for the Entertainment Business Mastery Course and request a refund before you begin the course, you will get a 100% refund, no questions asked. If you want a refund after beginning the course, we only offer refunds to students who complete the course in full, and provide proof of all completed course work. This is to encourage honest and complete participation.
About Kaia Alexander
Kaia Alexander is the CEO/founder of the Entertainment Business League and Entertainment Business School for above the line creatives. She was a development executive on the feature films JUST FRIENDS, PEACEFUL WARRIOR and THE GOOD NIGHT. She also worked for comedian Garry Shandling. She’s also a writer/producer. Kaia is a passionate advocate for gender and racial parity in the business, and she created a free virtual group for women writers called Writing with Kaia that has members in 30+ countries. As an animal lover, and native of Southern California, there’s always surfboards on her car (and fur on her sleeves). She’s proud to be the BQ in LGBTQ.